Untangling Lab
60-Minute Strategy Investigation + 2 Weeks of Support
When something in your marketing, sales, or customer journey feels off (even though you can’t articulate exactly what’s wrong) it’s time to bring in the Untangler, a.k.a. Caroline at Big Thinker Lab.
This is a diagnostic call: A strategic investigation into what’s actually blocking your sales momentum and the direct path forward.
The PROBLEM is something isn’t working, but the “why” feels slippery
Maybe it’s…
- Too many ideas, not enough focus
- Sales that don’t match the effort
- Marketing that feels harder than it should
- A bottleneck you can’t see
- A strategy that used to work… and now doesn’t
- Or just a tangled mess in your head, your marketing, and your sales
You don’t need another course, a new framework, or MORE INFO.
No. What you need is someone to find the one thread that unravels the whole mess.
That’s what the Untangling Lab is for.
How it works
Step 1:
Pre-Lab Brain Dump
A short (but powerful) diagnostic that helps you articulate what’s actually going on (and gives me a head start).
Step 2:
Strategist’s Deep Dive Recon
I review every signal in your Brain Dump and analyse your marketing from the outside looking in.
When we start the call, I’m already working a hypothesis.
Step 3:
During Your 60-Minute Untangling Lab Session
I ask questions until we crack open:
- What’s truly working (that you may be ignoring)
- Where the real breakdown is happening
- What to focus on next AND what to drop
- The clearest, simplest path to your next level of growth
We untangle the knot at the root, not the symptoms at the surface.
By the end, you’ll feel the mental tabs close… leaving only the one that matters.
Step 4:
The Untangling Map
Within 1 business day you get delivered straight to your inbox your very own personalised, simplified roadmap with the exact next steps to move forward. This is your path out of the tangle.
Step 5:
The Implementation Window (2 Weeks of Support)
For two weeks (Mon + Thurs), I’m in your pocket (Google Chat) as you implement.
You can send me:
- Copy and messaging for review
- Funnel maps + customer journey touchpoints
- Ad strategy questions
- Email sequence drafts
- Voice-note brain dumps when you get stuck
- Quick strategy checks so you stay on track
Think of this as your real-time strategist safety net, so all the clarity we uncover turns into action and results for your business.
Secure your spot for an Untangling Lab Session
What we can untangle together
We’ll go exactly where your business needs us to go, just with a little Type A strategist structure guiding the way.
This might include:
- Meta ads strategy
- Lead gen + list growth
- Email marketing optimisation
- Sales strategy (programs, digital products, ecommerce)
- Sales pipeline + booking audits
- Return customer / retention strategy
- Messaging + positioning
- Customer journey mapping
- AI workflows that actually support the strategy
Or whatever is currently waking you up at 3am (non medical stuff of course)
This is for you if:
- You’re a big thinking founder with a big mama vision, a million ideas and a need to sort this shit out like yesterday
- You’re tired of industry “secrets” and “frameworks” and you just want someone to give you direct feedback and a clear next step
- You want marketing jargon uncomplicated and strategies that actually fit your brain
- You’re ready to close all the tabs and focus on what actually matters
- Neurodivergent-friendly support matters to you
This is NOT for you if:
- You want done-for-you implementation
- You want someone to tell you what to do without understanding your business
Let’s get untangled
Who’s in Untangling Lab with you?
Hey, I’m Caroline.
– a marketing strategist with 14 years of experience helping brands find and fix the hidden revenue leaks in their customer journey.
Some of my street cred:
- Scaled a new online course to 7-figures in under a year
- Doubled ecommerce revenue through ads + email strategy
- Coach inside a multi–7-figure coaching program
- Former co-host of a top marketing podcast
- Led growth strategy across hundreds of brands
- Deep expertise in buyer psychology + customer journey design
I work with creative thinkers, neurodivergent founders, and smart business owners who want marketing that feels strategic, values-driven, and actually aligned with how their brain works.
My specialty? Seeing what you can’t see and translating messy, tangled marketing into clear, repeatable marketing systems.
The Investment
60-Minute Strategy Investigation + 2 Weeks of Support
INCLUDES:
✨ 60-Minute Untangling Lab Session
✨ Pre-Lab Brain Dump
✨ Strategist’s Deep Dive Recon
✨ The Untangling Map
✨ The Implementation Window (2 Weeks Support)
Intro Price: $347AUD
How to Book
Step 1:
Click Add to Cart, Checkout and Pay to secure your session
Step 2:
Select your Session Date & Time via the calendar link on your Order Confirmation page (find the password under the link)
Step 3:
Complete Your Pre-Lab Brain Dump via the link at the top of the Booking Calendar
Step 4:
Get ready to Untangle!
Secure your untangling session today
Unsure about availability and want to check first?
Contact me before you secure your session and we can make it work for the both of us.