What if your marketing built momentum
instead of just demanding more of your time?
Welcome to THE LAB, where scrappy business owners turn what’s already working (yay!) into connected customer journeys that create consistent sales (cha-ching).
SO, you can go from doing all-the-things (marketing) to leading the strategy.
It’s time to turn manual marketing into momentum
You’re scrappy, driven, and ready to grow – not in a sell-your-soul-to-the-scaling-machine way, but in a way that increases impact, revenue, and profit.
So, let me introduce you to the three customer journeys every.single.business needs to be profitable and do what I just mentioned above:
LEADS, SALES, and RETENTION
When these three customer journeys work together, your marketing builds on itself. Growth compounds creating a flywheel effect in your business. All of a sudden, sales feel easier and you stop being the bottleneck.
And it’s my destiny (I’m not being dramatic) to make understanding these customer journeys AND implementing them into YOUR business so much simpler than all the gobbly-gook you see on social media.
Start Here
1:1 Support in Untangling Lab
This one’s for my peeps who have about a thousand browser tabs open in your BRAIN, you’re juggling a lot of urgent tasks, AND you’re putting in a BUTT TON of effort but the sales just aren’t matching it.
We dive into an hour consulting call, untangle the bottleneck keeping you stuck, and then stay in touch for another two weeks, implementing exactly what we found to open up that bottleneck and let the sales FLOW baby FLOW.
Who’s in Big Thinker Lab with you?
Heya, I’m Caroline (aka Caro).
I’m a marketing strategist with 14 years of experience helping brands find and fix the hidden revenue leaks in their customer journeys.
Some of my street cred:
- Scaled a new online course to 7-figures in under a year
- Doubled ecommerce revenue through Meta Ads + email strategy
- Current coach inside a multi–7-figure business coaching program
- Former co-host of a top marketing podcast
- Led growth strategy across hundreds of brands
- Deep expertise in buyer psychology + customer journey design
I work with neurodivergent founders, creative thinkers, and smart business owners who want marketing that feels strategic, values-driven, and actually aligned with how their brain works.
My specialty? Seeing what you can’t see and translating messy, tangled marketing into clear, repeatable marketing systems.
What they’re saying
Ready for a FREE RESOURCE?
Meet LEADIE.
He’s a lead generation strategist custom gpt that will help you identify WHO you’re talking to and HOW you’re going to get them into your world and onto your email list with creative, out-of-the-box lead magnet and lead generation strategies (and tells you exactly how to action the strategy).
In just 10mins, LEADIE helps you create a lead generation strategy that goes beyond “download my PDF” – think challenges, quizzes, interactive workshops, and tools that get your audience engaged, excited, and ready to buy.