[ Marketing Psychology + Customer Journey Coach for Intentional Online Experts ]
Big ideas need
Smarter
Marketing
Welcome, Big Thinker.
Here, you’ll find: Better Marketing, More Genuine Connections, & Easier Sales.
Choose your path to impact
You’ve got brilliant expertise to share, but your audience needs a simpler approach from you. They don’t need your dissertation – they need you to understand their challenges and guide them to meaningful wins through a strategic customer journey.
We’re SO done with transactional customer interactions and scaling with loose morals over here, so instead, we’ll approach your marketing with YOUR values at the forefront.
🤝 Genuine connections + authentic customer interactions and guess what: easier sales is the name of the game.
After 14 years in the marketing industry, I won’t budge on doing it any other way.
So, if this sounds like an F-YEAH! Then keep scrolling to learn how we can work together through my customer journey-focused marketing coaching packages.
Spark Lab
Strategic Funnel Audit Session
A focused 90-minute audit session where we audit your customer journey, identify opportunities, and create a clear DIY action plan to transform your expertise into impact.
Strategy Lab
Position Before Promotion Offer Strategy
A high-impact done-with-you strategy intensive that transforms your valuable expertise into a psychology-driven marketing & sales strategy designed for authentic connection and sales growth.
Growth Lab
Platform to Profit Coaching
A comprehensive 3-month implementation container that turns your funnel strategy into working customer journey and content flywheel for sustainable business growth and consistent marketing momentum.
A Different Approach to Marketing Growth
Get to know Caroline
With 14 years of marketing experience spanning hundreds of brands—from e-commerce to education—I’ve developed deep industry expertise. During my 4.5 years on a leading Queensland agency’s growth team, I honed my strategic skills while also co-hosting a top marketing podcast.
I’m not here for quick cash grabs or overnight success promises. Building businesses with purpose requires aligning with our values and treating every audience interaction with care and intention.
If you’re reading this, I know that’s your aim, too.
But as an expert with deep knowledge, it’s easy to forget how to communicate your value in ways your audience actually understands and feels motivated by.
That’s why my coaching packages — from 90-minute SPARK LABs to comprehensive GROWTH LAB implementation — are designed specifically for experts like you. I help you bridge the gap between your expertise and marketing that genuinely connects. Because transformational knowledge deserves transformational marketing.
What they’re saying
Ready to make genuine connections, authentic customer interactions, and easier sales?
Choose your coaching package and apply now.